At NINE15, we don’t just design beautiful Shopify Plus stores — we build high-performing machines that convert. One of our most impactful client wins: turning a $60,000 investment into over $3 million in additional revenue, all within 12 months, without increasing traffic or ad spend.
The challenge
The brand was established and already doing $7 million in annual sales. But they knew the site wasn’t performing at its full potential. Friction points existed — somewhere — but their team didn’t know where or how to fix them.
Rebuild, then relentlessly optimize
We started with a full information architecture overhaul and restructured the entire store to make it easier to navigate. From there, we upgraded the theme to a fully custom version built on Dawn 2.0, optimized for speed, accessibility, and mobile performance.
Then the real work began: conversion rate optimization.
What we did
We ran continuous tests for 12 months — each one building on the last.
The outcome
We simply helped the site do its job — better. Most brands pour money into ads to chase growth. But there’s often massive untapped potential in the traffic they already have.
