A holiday sale doesn’t need a five-part campaign or a countdown microsite. For the 4th of July, three emails carry it: one to announce, one to remind, one to close. Here’s the flow we run for clients.
Announce
Send Thursday morning. Put the offer in the first line, with the end date and code right behind it. One or two products, one button, and you’re done.
Remind
Send Friday. This catches the people who saw the first email and meant to come back. Lead with a specific product or a bestseller so it doesn’t read as a repeat. Same offer.
Last chance
Send Saturday the 4th, mid-afternoon to early evening. This one brings in the most revenue of the three. The sale ends tonight — say that, link to it, and stop. A few hours later, send one short reminder to anyone who didn’t open it.
A few things to keep in mind
Pick the offer, write the three emails, schedule them, and you’re set for the weekend.
