Field Notes(08)
Practical, tested ideas on conversion, lifecycle, and building on Shopify Plus — the same playbooks we run for clients.
The Q4 Playbook: Convert More, Keep More
Founders and operators on CRO, email, and retention ahead of the holidays — how to turn Q4’s surge of new customers into customers who stick around. With Okendo.
Read Article →4th of July in 3 Emails
Three emails — announce, remind, close — with send times, subject lines, and the segmentation that brings in more revenue.
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Commerce Collective: Commerce, Community & Sustainability
A live founder roundtable on growing a business while making a positive impact — in partnership with Seatrees for Ocean Month.
Read Article →How We Turned a $60K Project into $3M in Revenue — Without Increasing Ad Spend
One of our most impactful client wins: a $60,000 CRO investment that added over $3 million in revenue within 12 months — without increasing traffic or ad spend.
Read Article →Commerce Collective: How to Use AI to Grow Your eCommerce Brand
A San Diego roundtable at the SEAHOUSE (Seatrees HQ) on how brands are actually using AI across conversion, customer experience, and decision-making.
Read Article →Commerce Collective: Shopify POS, Live at Lab Zero
The first Commerce Collective of 2026 — a hands-on Shopify POS demo store, Q&A with Shopify’s Corey Sammon, and an evening of local founders trading notes.
Read Article →We’re officially kicking off the Commerce Collective event series
Our first Commerce Collective — a relaxed evening at Lab Zero with a live Shopify POS demo store, Italian wine, and local founders.
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The Mobile Conversion Gap — The Thumb Rule
Most Shopify stores get the majority of their sessions from mobile, yet mobile converts at close to half the rate of desktop. Here’s the fastest gap to close first.
Read Article →Commerce Collective
A space for real, thoughtful conversations between the people building modern commerce brands. Same intention, more opportunities to connect, learn, and build together.
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