The Q4 Playbook: Convert More, Keep More

Commerce Collective By NINE15 3 Min Read Event Listing ↗
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Q4 Playbook roundtable at the Sea House, Seatrees HQ in Encinitas

Q4 brings the year’s biggest surge in new customers. The question is how to turn that traffic into customers who stick around. Founders, operators, and brand leaders got together for real conversations on CRO, email, and retention ahead of the holidays.

No.05 Commerce Collective
Sep 2, 2026 The Sea House, Encinitas
Okendo Partner
The Sea House by Seatrees in Encinitas, host venue for the evening

Panel speakers

01 Alexandra Mier y Teran ↗ — Everyday California
02 Bri Nery ↗ — Ritual
03 Tyler Large ↗ — OC Ramps
04 Dave Winslow ↗ — Seatrees
Speaker cards for Bri Nery, Alexandra Mier y Teran and Dave Winslow at the Sea House

Partnering with Okendo

01 Okendo ↗ — reviews, loyalty & retention

We partnered with Okendo, whose expertise in reviews, loyalty, and retention made them a great fit for this conversation.

What we covered

01 What conversion work moves the needle before Q4?
02 How do you turn Q4 buyers into repeat customers?
03 Which retention metrics actually matter?
04 What are you doing differently this Q4?
Panelists and guests laughing during the roundtable

The evening

We kicked things off with drinks, bites, and networking, followed by a live roundtable and more time to connect afterward — what’s working, what’s not, and what brands are doing differently ahead of the holiday season.

Want an invite to the next Commerce Collective?

From the evening.

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