Criquet Shirts

Driving Criquet’s growth through continuous A/B testing, UX refinement, and performance-focused Shopify optimization.

A long-term partnership built on experimentation, data-led decision-making, and iterative improvements that elevate the customer experience and support scalable growth.

A/B Testing CRO UX Audits

4% Increase in average order value

7% Increase in gross sales

42% Increase in site speed

7% Higher conversion with new PDP swatches

01 — The Challenge

As Criquet expanded into new categories and larger marketing initiatives, their site needed a more optimized, high-performing experience—and a structured experimentation framework that validated ideas, reduced friction, and tied every improvement to measurable growth.

02 — Our Approach

Since 2021, NINE15 has run a rigorous A/B testing methodology for Criquet—every UX enhancement, navigation update, and feature validated with data. We re-themed the store, refined navigation architecture, and built custom components like Quick Add and Collection Templates, backed by CRO, UX audits, ADA reviews, and performance evaluations.

03 — The Result

Systematic testing revealed key friction points and guided a roadmap of optimized flows, improved merchandising, and stronger conversion paths—a faster, clearer Shopify experience with higher conversion and consistent performance gains.