Renegade

Reimagining Renegade Running’s Shopify experience to power inclusivity, movement, and conversion.

A bold Shopify redesign that aligns performance with purpose—bringing Renegade’s community-driven mission to life through thoughtful UX, modular design systems, and conversion-focused development.

UX/UI CRO Theme Dev ERP Integration

45% Increase in conversion rate within 2 months

23% Increase in online sales

28% Increase in returning customer rate

Scalable Platform built to scale across locations

01 — The Challenge

Renegade Running is more than a specialty run store—it’s a community rooted in inclusivity, identity, and collective growth. With stores in Oakland and Los Angeles, the brand needed a digital experience that supported multiple locations with a cohesive identity. The existing site limited product visibility, underperformed on conversion, and lacked room for storytelling.

02 — Our Approach

In early 2025, NINE15 partnered with Renegade to reimagine their Shopify experience—mirroring the inclusivity and energy of their stores while improving performance. We built a custom theme on a modular system, introduced a blog for community storytelling, and refined UX and navigation across a growing multi-brand catalog.

03 — The Result

Within two months of launch, conversion rates increased by 45%, online sales grew by 23%, and returning customers rose 28%. Beyond metrics, the new site bridges Renegade’s online and in-store experience, reinforcing their mission and supporting future growth.