Bauer

Building a unified 3D customization ecosystem for Bauer and sister brands.

Since 2023, NINE15 has partnered with Bauer on a retainer basis to modernize and scale their digital customization experience—implementing immersive 3D configurators across multiple Peak Achievement Athletics brands.

3D Configurators Frontend Dev Design Systems Retainer

22% Increase in conversion rate within the first week of launch

36%+ Site speed and performance

Clearer User journeys and stronger brand presence

Scalable Infrastructure to support future growth

01 — The Challenge

Peak Achievement Athletics sought to modernize customization across its portfolio brands, including Bauer and Cascade. Cascade had no online customization experience, while Bauer relied on a basic configurator that lacked immersive interactivity and scalability. The group needed a unified 3D system that kept brand individuality while aligning UX, workflows, and performance.

02 — Our Approach

In partnership with VU Custom, NINE15 led the UI skinning, customization workflows, and frontend implementation of a next-generation 3D configurator. It began with Cascade’s first immersive helmet customizer, establishing a scalable design system. Building on that success, Bauer engaged us to migrate its skates and other customizable products—rolled out incrementally to protect performance and consistency.

03 — The Result

A unified 3D customization ecosystem across Bauer and Cascade. Customers now get immersive, interactive personalization aligned with each brand’s identity on a shared, scalable framework—and Bauer continues with NINE15 as a long-term partner, citing our reliability and collaborative approach.