Pourri

Crafting fast, expressive, and scalable Shopify experiences for Pourri’s B2C and wholesale channels.

From custom theme architecture to ongoing UX and performance enhancements, our multi-year collaboration enabled seamless shopping, smoother operations, and a digital presence that keeps pace with the brand.

B2B CRO UX Design Theme Dev

40% Faster page load speed

23% Lift in conversion rate

33%+ Total sales

01 — The Challenge

Pourri was rapidly expanding—introducing new product lines, viral creative campaigns, and major retail partnerships. Their existing Shopify setup needed to evolve into a more flexible, high-performance system that supported bold branding, fast-moving launches, and a growing catalog without adding friction.

02 — Our Approach

NINE15 partnered with Pourri from the early days, designing and developing a fully custom Shopify theme tailored to their expressive brand voice. Over 3+ years, we provided continuous UX enhancements, performance improvements, and high-velocity support for marketing, DTC campaigns, and seasonal promotions.

03 — The Result

A robust, scalable Shopify ecosystem that supported Pourri through years of launches, creative campaigns, and brand evolution. Performance improved across key pages, user flows became more intuitive, and the team gained the flexibility to iterate quickly as the brand grew.