Masienda

Enhancing Masienda’s storytelling and commerce through a faster, smarter, and more scalable Shopify experience.

A partnership focused on performance optimization, UX refinement, and a custom content system that strengthens education, discovery, and conversion.

CRO UX Design Content Systems App Dev

39% Lift in conversion rate

Enhanced Site performance and smoother mobile experience

Improved Engagement with educational content and blog pathways

01 — The Challenge

Masienda needed a Shopify experience that blended rich culinary storytelling with smooth, high-performing eCommerce. Their existing setup limited content flexibility, slowed performance, and created friction across key shopping flows—particularly as they expanded into new product lines, educational content, and multi-region experiences.

02 — Our Approach

As a NINE15 Club Member since 2023, Masienda partnered with us to modernize their digital ecosystem. We introduced a custom blog framework for dynamic, educational content, re-themed key templates, optimized performance, improved site architecture, and enhanced UX through strategic CRO and A/B testing—every update validated through data.

03 — The Result

Masienda now has a faster, more flexible Shopify experience with a storytelling engine that drives both engagement and purchases. The revamped blog increased education-driven shopping, friction was reduced across the buying journey, and performance gains supported growth across regions.