NINE15 partnered with Siete Foods from the beginning, designing, developing, and continuously optimizing their Shopify experience for five years to support their expansion and evolving e-commerce needs.
Siete Foods was growing fast but needed a more scalable Shopify Plus experience that could handle high traffic, new product drops, and storytelling-rich content without sacrificing speed or brand feel.
NINE15 rebuilt Siete’s eCommerce foundation from the ground up, combining design refinement with deep development optimization. The goal was to balance culture, storytelling, and conversion through a mobile-first, modular design system.
Through a high-performing and adaptable Shopify ecosystem, Siete evolved from a local family business into a nationally celebrated retail brand. The platform reliably powered major product drops, spikes in demand, and a rapidly expanding catalog—culminating in a $1.2B acquisition by PepsiCo in 2025.
Every improvement—from button placement to form layout—validated through A/B testing.
Quick Add, enhanced collection templates, and richer product discovery tools.
A restructured mega menu informed by click-tracking, heatmaps, and user testing.
Faster load times, smoother checkout, and mobile-first refinements.
Let's create a Shopify experience that's built to scale.