Peacock Alley

Elevating Peacock Alley’s luxury shopping experience through personalization, custom app development, and continuous optimization.

A long-term partnership refining a premium brand’s digital and in-store experience through tailored UX, custom monogramming functionality, and performance-driven enhancements.

UX Design Custom Apps POS CRO

28% Increase in number of orders

74% Increase in revenue

20% Increase in conversion rate

Higher Add-to-cart activity with Sticky ATC & Quick Add

01 — The Challenge

As a heritage luxury home goods brand, Peacock Alley needed a Shopify experience that reflected the craftsmanship and personalization their customers expect—more flexibility, richer product storytelling, and a seamless bridge between online and in-store, especially around monogramming.

02 — Our Approach

Since 2015, NINE15 has partnered with Peacock Alley as a long-term Club Member. We built bespoke Shopify apps—including an in-store POS experience and a custom monogramming solution—while redesigning PDPs, enhancing navigation, refining aesthetics, and introducing personalization tools such as quizzes and upgraded search.

03 — The Result

The updated experience is more intuitive, more luxurious, and more personalized. Custom apps strengthened the link between retail stores and online, the redesigned PDP improved product understanding and monogramming engagement, and UX enhancements reduced friction across the entire journey.