Tupelo

Tupelo Goods: elevated design, real results.

Tupelo is an outdoor lifestyle brand focused on beautifully designed, durable furniture and gear—blending aesthetics with performance for modern outdoor spaces.

Redesign Theme Dev UX Performance

95% Increase in gross sales

84% Increase in orders

66% Increase in conversion rate

01 — The Challenge

NINE15 first partnered with Tupelo to build a custom Shopify site that captured their brand identity and showcased their products with clarity. By early 2025, new growth goals called for a full redesign and re-theme to boost performance.

02 — Our Approach

In early 2025 we collaborated again on a full redesign and re-theming—refreshing the storefront around storytelling and lifestyle photography, streamlining UX across devices, and rebuilding on a clean, efficient codebase tailored to scale.

03 — The Result

By modernizing the storefront and optimizing the shopping journey, we helped Tupelo turn a strong brand identity into measurable growth: gross sales up 95%, orders up 84%, and conversion up 66%—on a faster site built to scale with an expanding product line.