A strategic partnership focused on performance upgrades, cleaner code architecture, and user-first enhancements that strengthen product discovery, global shopping, and conversion.
Increase in SAles
lift in conversion rate
increase in orders
friction across shopping and navigation flows
As 100% expanded into new categories, global markets, and high-visibility product campaigns, their Shopify environment struggled with heavy code, slow animations, and complex interactions. The brand needed a faster, more intuitive shopping experience that supported performance, clarity, and product education across regions and devices.
Since 2023, NINE15 has partnered with 100% to modernize their digital ecosystem. Our development team refactored heavy, animation-driven code to improve performance and stability, while our design team streamlined UI and UX across key touchpoints. We enhanced navigation architecture, updated PDP swatches, improved product discovery tools, and introduced new custom functionality like quizzes, B2B capabilities, and a bespoke credit app. All improvements were validated through data, ensuring measurable impact on speed, clarity, and user paths.
The refreshed Shopify experience is significantly faster, cleaner, and more scalable. Code refactoring improved both site speed and reliability, while UX enhancements created a more intuitive flow from category discovery to purchase. Updated PDP components increased engagement and conversion, and streamlined navigation helped shoppers find products faster. Together, these improvements strengthened on-site performance and supported the brand’s global growth.
Lean, optimized code replacing heavy animations for faster load times and smoother interactions.
Clearer product information, and improved first-impression UX.
A reorganized mega menu and intuitive paths for both DTC and B2B customers.
Quizzes, fitting/try-on experience, and optimized search flows.
Let's create a Shopify experience that's built to scale.
