A long-term partnership built on experimentation, data-led decision-making, and iterative improvements that elevate the customer experience and support scalable growth.
INcrease in Average order value
increase in gross sales
increase in site Speed
Higher conversion with new PDP Swatches Update
As Criquet expanded into new product categories and larger marketing initiatives, their site needed a more optimized, high-performing user experience. They required a structured experimentation framework—one that validated design ideas, reduced friction, and ensured that every improvement contributed to measurable growth.
Since 2021, NINE15 has partnered closely with Criquet, implementing a rigorous A/B testing and experimentation methodology. Every UX enhancement, navigation update, and feature rollout was validated through data—ensuring decisions were grounded in real shopper behavior.
We re-themed their Shopify store, refined navigation architecture, and built custom components like Quick Add and Collection Templates. Through continuous testing, CRO initiatives, UX audits, ADA reviews, and performance evaluations, we developed a site that evolves intelligently over time.
Systematic A/B testing revealed key friction points and guided a roadmap of optimized flows, improved merchandising, and stronger conversion paths. The result is a faster, clearer, and more intuitive Shopify experience—leading to higher conversion rates, improved mobile engagement, and consistent performance gains across the site.
Every improvement—from button placement to form layout—validated through A/B testing.
Quick Add, enhanced collection templates, and richer product discovery tools.
A restructured mega menu informed by click-tracking, heatmaps, and user testing.
Faster load times, smoother checkout, and mobile-first refinements.
Let's create a Shopify experience that's built to scale.