A long-term partnership focused on refining a premium brand’s digital and in-store experience through tailored UX, custom monogramming functionality, and performance-driven enhancements.
Increase in number of orders
increase in revenue
increase in conversion rate
add-to-cart activity with sticky ATC & Quick Add
As a heritage luxury home goods brand, Peacock Alley needed a Shopify experience that reflected the craftsmanship and personalization their customers expect. Their existing platform required more flexibility, enhanced product storytelling, and a seamless bridge between online shopping and in-store experiences—especially around monogramming and customization.
Since 2015, NINE15 has partnered with Peacock Alley as a long-term Club Member, delivering continuous improvements across UX, performance, and custom functionality. We developed bespoke Shopify apps—including an in-store POS experience and a custom monogramming solution—while redesigning PDPs, enhancing navigation, refining aesthetics, and introducing personalization tools such as quizzes and upgraded search. Every improvement was supported by performance testing and user behavior insights to ensure measurable gains in usability and clarity.
The updated Shopify experience is more intuitive, more luxurious, and more personalized. Custom apps strengthened the connection between retail stores and the online experience, the redesigned PDP improved product understanding and monogramming engagement, and UX enhancements reduced friction across the entire shopping journey. Collectively, these upgrades elevated the brand’s digital presence and created a smoother, more premium customer experience.
Cleaner layouts, richer product detail, and integrated monogramming flows for higher engagement.
A custom monogramming experience.
A refined mega menu and sticky navigation to help shoppers browse effortlessly.
Sticky ATC, quizzes, and search improvements designed to reduce friction and boost confidence.
Let's create a Shopify experience that's built to scale.