A partnership focused on performance optimization, UX refinement, and a custom content system that strengthens education, discovery, and conversion.
Lift in conversion rate
site performance and smoother mobile experience
engagement with educational content and blog pathways
Masienda needed a Shopify experience that blended rich culinary storytelling with smooth, high-performing eCommerce functionality. Their existing setup limited content flexibility, slowed performance, and created friction across key shopping flows—particularly as they expanded into new product lines, educational content, and multi-region experiences.
As a valued NINE15 Club Member since 2023, Masienda partnered with us to modernize and strengthen their digital ecosystem. We introduced a custom blog framework for more dynamic, educational content, re-themed key Shopify templates, optimized performance, improved site architecture, and enhanced UX through strategic CRO and A/B testing. Every update was validated through data to ensure measurable improvements in speed, usability, and conversion.
Masienda now has a faster, more flexible Shopify experience with a storytelling engine that drives both engagement and purchases. Their revamped blog increased education-driven shopping behavior, friction was reduced across the buying journey, and performance improvements supported continued growth across regions.
A custom blog experience built to highlight culture, recipes, sourcing, and culinary education.
Optimizations across mobile, PDP flows, and cart interactions.
Quick Add, improved search, and multi-region shopping structure.
Let's create a Shopify experience that's built to scale.